Why westarted this.
Expert content explains. It doesn't do the work with you. We're building coaching that acts.
Alice Zhang
Co-founder & CEO
Led an AI ads pilot at Tencent with $250M partners, then bootstrapped her own startup to $300K ARR in two months. She kept meeting brilliant experts whose knowledge never scaled past their own time — so she's fixing that.
Carl Liu
Co-founder & CTO
Led product and engineering for a Sequoia-backed app past $50M ARR; built tools used by millions at Tableau and Airbnb. Expert content explains but never acts — he's building the missing layer.
Rui
Fitness
Anil
Creative Writing
Manuel
Spanish Language
Carl Liu
Career Coaching
Alice
Dating
Ann
Wellness
Rui
Fitness
Anil
Creative Writing
Manuel
Spanish Language
Carl Liu
Career Coaching
Alice
Dating
Ann
Wellness
Rui
Fitness
Anil
Creative Writing
Manuel
Spanish Language
Carl Liu
Career Coaching
Alice
Dating
Ann
Wellness
Rui
Fitness
Anil
Creative Writing
Manuel
Spanish Language
Carl Liu
Career Coaching
Alice
Dating
Ann
Wellness
We've each spent years turning expertise into products people pay for. Emberlight is us doing it once, for everyone.
Thirteen years of friendship. Palo Alto. Building together in person, every day.